Action & Approval Center
Decisions requiring human input before Elxy can proceed
Pending Decisions
3 items need your review
high RiskMarketing
Terminate Underperforming Marketing Campaign
Requested 10 mins ago
Why Elxy Wants to Take This Action
Campaign B has been running for 14 days with a Cost Per Acquisition (CPA) 340% above target. Continuing this campaign will result in an estimated $12,400 in wasted spend over the next week.
AI Analysis
Analysis of 2,847 impressions shows a 0.3% CTR compared to 2.1% benchmark. Audience targeting appears misaligned with buyer personas. Recommend immediate termination and budget reallocation to Campaign A which is performing at 180% of target.
Key Metrics
Current CPA
$847
Target CPA
$250
Waste to Date
$8,200
Projected Waste
$12,400
Trend Analysis
Estimated Impact
Save $12,400 in potential waste
Proposed Action
Terminate Campaign B and reallocate $5,000 budget to Campaign A